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Project Overview: Design a folder to carry HelpCity’s collateral material for businesses and investors requesting information. Helpcity’s multi-lingual capabilities had to be emphasized as well as a diverse based of tech-savy users. The company’s bold and aggresive approach in the market place was conveyed through the model’s attitude and her pointing hand. The back of the folder was a collage of photographs taken during community events. The collage reinforced and expressed the company’s commitment to community information while at the same time, portraying them as the target generation who are using the internet to find local information.
 
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