Project Overview: Develop a marketing strategy and identity to attract young professionals (within and outside the state) and spark their interest to teach in the Los Angeles County. To appeal to a multi-ethnic community, images representative of such diversity were photographed within the four main regions covered by the district. One of the selling points was the different lifestyles southern California had to offer, and as a result, a collage of images were used to portray active people having fun in urban and natural scenes. The use of bright and bold colors was used to liven up the visual experience, which is part of a continuing effort in changing the old image people have towards teaching.